Typeform Review – Is It The Top Form Builder Software In 2024?

Typeform review by Kate Bernal

Form-building software is a must-have for businesses of all sizes. To collect data or feedback from your customers or employees, you need a well-designed form that’s easy to use.

Typeform is one of the most popular form builders on the market today. It’s cloud-based, which means you can access it from anywhere, and it doesn’t require coding skills.

It offers a variety of features, including unlimited forms and questions, question branching, a calculator, file uploads, webhooks, and more.

So, is Typeform the top survey software for businesses that care about first impressions and reputation?

I’m Kate, and in this Typeform review, I will discuss its cost, features, what I like, dislike, and more to help you decide if it’s the right form builder for your business!

What Is Typeform?

Typeform Welcome page

Typeform is an online no-code form and survey builder that makes it easy to create beautiful, engaging forms and surveys.

It’s simple to use yet powerful enough to build complex forms with branching logic, file uploads, calculations, webhooks, and more.

Typeform is used by over 30 million people worldwide in various industries, including technology, education, healthcare, government, and business.

How Does Typeform Work?

To create a form or survey with Typeform, you simply need to sign up for a free account.

Once you’re logged in, you can start building your form by adding questions, logic, and design elements.

You can also add file uploads, a calculator, webhooks, and more to your form.

When you’re finished, you can publish your form and share it with your audience.

Who Founded Typeform?

Typeform was founded by David Okuniev and Robert Muñoz in 2012.

The company is headquartered in Barcelona, Spain, with offices in San Francisco and London.

Top benefits of Typeform

Shortly after using Typeform for the first time over 5 years ago, I realized that this tool is lightyears ahead of its competitors in terms of design, user experience, and features.

Here are some of the top benefits of using Typeform:

  • Typeforms are beautiful and easy to use. This is thanks to their clean, minimalist design and use of white space.

  • You don’t need any coding skills to use Typeform. This makes it a great option for businesses that don’t have a team of developers or the budget to hire one.

  • Typeform offers a wide range of features, including unlimited forms and questions, question branching, a calculator, file uploads, webhooks, and more.

  • Typeforms are mobile-responsive, so your audience can fill out your form on any device.

  • Typeform integrates with various popular business tools, including Salesforce, Zapier, HubSpot, and more.

Typeform Key Features

I have already mentioned some of my favorite features, but now let’s take a deeper look at them, and also let me show you some screenshots.

Here are some of the key features that make Typeform stand out from other form builders:

Unlimited Forms and Questions

With Typeform, you can create an unlimited number of forms and questions, which is excellent for businesses that need to collect a lot of data or feedback.

Question Branching

Question branching allows you to show or hide questions based on respondents’ answers, making your forms more user-friendly and preventing users from getting overwhelmed.

Calculator tool

This is a handy tool for businesses that need to collect data that require calculations, such as quotes or estimates. 

File Uploads

The file upload feature allows your respondents to upload files, such as images or documents, to your form. For example, I’ve used it to request potential clients or partners submit their resumes, requirements, or other information I should evaluate before our first call.


Webhooks allow you to send data from your form to an external URL. Use this feature if your business needs to integrate forms with other business tools, such as Salesforce or Zapier.

Accept Payments

This feature allows you to collect payments via your form. For instance, I’ve used it to collect fees or donations from clients and supporters.

I classify what you can do with this software as a service tool in a few categories:

Typeform Categories Kate's account

Create Forms

  • Lead capture form

  • Discount form

  • Membership application form

  • Rental application form

  • Newsletter Sign-Up form

  • Set up an appointment form

  • Request a quote form

Create Surveys


  • Digital Marketing quiz

  • Personality quiz

  • Product Recommendation quiz


  • Facebook poll

  • Political poll

  • Influencer poll

Create Contact Forms

  • Contact Us form

Typeform Pricing

Typeform Pricing

Typeform offers a free version with limited features and four paid plans if your business needs more features and fewer limitations. Unfortunately, the free version doesn’t allow you to share your Typeform with fellow team members.

So, how much does Typeform cost?

Free Plan: $0

  • Number of users: 1

  • Number of responses per month: 10.

  • Number of questions per Typeform: 10.

  • You can embed your typeform in a webpage.

Basic Plan: $25/month (billed yearly)

  • Number of users: 1

  • Number of responses per month: 100.

  • Receive file uploads (1 GB storage)

Plus Plan: $50/month (billed yearly)

  • Number of users: 3

  • Number of responses per month: 1,000.

  • Receive file uploads (2 GB storage).

  • Remove Typeform branding.

  • You can customize:

  • The survey form link.

  • Meta description.

  • Brand logo.

Business Plan: $83/month (billed yearly)

  • Number of users: 5

  • Number of responses per month: 10,000.

  • Receive file uploads (4 GB storage).

  • Remove Typeform branding.

  • Priority support and live chat.

  • You can add the Facebook pixel to your forms.

  • You can customize:

  • The survey form link.

  • Meta description.

  • Brand logo.

  • Close screen.

Enterprise Plan (Custom Plan)

  • Custom domains and branding.

  • VIP customer support.

  • Single Sign-On.

What’s common among all the paid plans?

  • Unlimited survey forms.

  • Hidden fields.

  • Unlimited questions.

  • Calculator tool.

  • Question branching/conditional logic jumps.

  • Self-email notifications.

  • Accept payments.

  • Integrations with Zapier.

My Personal Experience Using Typeform

Colorful Employee Engagement Survey created with Typeform by Kate Bernal
Employee Engagement Survey by Kate Bernal

I started using Typeform to create surveys and contact forms back in 2015. So, I’ll be able to share with you what I like and what I don’t like about it.

Before I share what I like and dislike about Typeform, remember that you should learn the proven steps to manage customer feedback effectively. The strategy in place to manage feedback is as important as the software you choose to do so.

First, let’s start with the things I like:

  • Typeform gives you three options to create a new form:
    • Start from scratch.
    • Use a template or import your questions.
    • Create it for me.
  • Typeform has a simple user interface and doesn’t require any coding skills.

  • It’s mobile-friendly.

  • It offers 500+ integrations through Zapier.

  • Typeforms are beautiful and have a clean, minimalist design.

  • Typeform tells you where (which question) people abandon your Typeform (available in the Business plan).

  • It integrates well with two of my favorite sales management software: Pipedrive and HubSpot.

  • You can schedule a close date and customize the closed message (paid plans).

And now, here are the things I don’t like:

  • The paid plans are a bit pricey but cheaper than SurveyMonkey.

  • Questions with multiple fields for mailing addresses are not an option.

  • File uploads are only available on paid plans.

  • Typeform doesn’t offer a live chat support option unless you have a Business or Enterprise plan.

Typeform Alternatives

I’ve used many Typeform alternatives. Here is the list of the most popular ones:

  • SurveyMonkey: This survey tool offers a variety of features similar to Typeform and offers a free plan with minimal functionality and paid team, individual, and enterprise plans.

  • Google Forms: This completely free online form creator helps you analyze results quickly, so you can start making better business decisions.

  • JotForm: Online survey builder that helps you create beautiful, mobile-responsive forms that are easy to fill out and include powerful features like conditional logic, payment integrations, report generation, and workflow automation.

  • Zoho Forms: Simplify data collection with beautiful online forms and manage data gathered efficiently with hundreds of integrations.

  • 123FormBuilder: Choose one of the 2000+ templates or start one from scratch to gather data for almost any use case.

Frequently Asked Questions

How Good Is Typeform?

Typeform is a premium form builder that makes data gathering straightforward and fun, one question at a time. It helps you create very engaging surveys, increasing the likelihood of achieving a higher form completion rate.

Survey creators want mainly five things from survey tools:

  • An excellent user interface that will make collecting data easy.

  • Beautiful and interactive forms.

  • Data is gathered and stored securely.

  • Logic jumps based on people’s answers or hidden fields’ values.

  • Great customer support.

With Typeform, you can get almost everything except customer support unless you have a Business or Enterprise plan. So, I rate Typeform as one of the best premium survey tools on the market.

When it comes to lead conversion, even famous companies have good things to say about Typeform. For instance, Volvo Cars states that Typeform offers better converting forms and that leads from Typeform were over 200% more likely to convert than leads from other form tools.

So, I’d highly recommend trying Typeform to see if it’s the right tool for your business.

Is Typeform secure?

Typeform is dedicated to protecting customer data and ensuring its security. They have built their services with this idea in mind. Customers should have peace of mind because the data collected is encrypted, and the platform is hosted on Amazon Web Services, which has achieved SOC2 and ISO27001 certifications.

Which Is Better Google Form or Typeform?

Both Google Forms and Typeform are great tools for creating online surveys, but they each have strengths and weaknesses.

Google Forms is a free service that is easy to use and integrates well with other Google products.

However, creating complex questions can be challenging, and the forms’ overall design is relatively basic.

Typeform, on the other hand, offers a more user-friendly interface and allows for more customization.

It also has a paid subscription option that gives you access to additional features, such as logic jumps and file uploads, which are a must for me.

So, which one is better? That depends on your needs.

Google Forms is a good choice if you’re looking for an effortless way to create a survey.

Why would you choose Typeform over Google Forms? Mainly for two reasons:

  1. If you need more control over the design and layout of your survey.

  2. If you want to add more complex question types and more customization.

Typeform Review Conclusion

So, what’s the bottom line? Is Typeform the best form builder software on the market?

In my opinion, yes. Typeform is the best form builder software on the market in 2024.

It’s easy to use, offers a wide range of features, is mobile-responsive, and integrates with a variety of popular business tools. Plus, it’s beautiful and has a clean, engaging design.

But I should remind you of the things I mentioned above that I don’t like about Typeform. Scroll up to read about them.

These things I don’t like will mostly apply to you if you want to customize your survey to a very high degree, or if you want to use Typeform for more complex purposes, such as data collection for research.

But overall, I highly recommend Typeform as the best form builder software on the market in 2024.

Similar Posts